Company News, Marketing News

Gillette and Unilever Ads Resonate in Q2

Ace Metrix releases top 10 'breakthrough' ads.

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By: Christine Esposito

Editor-in-Chief

Ace Metrix has released a list of the top ten “breakthrough” ads from the second quarter of 2016, and Gillette topped the list with its “This Father’s Day, Go Ask Dad” spot.   Ads from Procter & Gamble corporate (“Thank You, Mom-Strong”) and Unilever’s Dove Skin (“Caring Makes My Dad, My Hero”) came in at second and third place on the list, respectively.   “Strong emotion really drove Breakthrough this quarter, with ads from Gillette, P&G, Dove and Fitbit fe...

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